Persuasion

Persuasive Technology is a young and vibrant research field, focusing on how interactive technologies may be used to create, maintain, or change human thought and behavior. Combining well-established research methods and traditions from epistemology, rhetoric, social psychology, communication, and information science with cutting-edge technologies brings about a special flavor characteristic of the Persuasive Technology conferences.

Our response to Marketing Sherpa's recent test of click-through rates for anchor text links caused some healthy debate among people who, for the most part, seem

Welcome to ChangingMinds.org, the largest site in the world on all aspects of how we change what others think, believe, feel and do.